An Outline for the Product - Palmers Cocoa Butter Formula Skin Therap Essay - 1

An Outline for the Product - Palmers Cocoa Butter Formula Skin Therapy Oil - Essay Example I thought that it had a medicinal odour; however, it has a smell of cocoa butter. Good results come when one use it immediately after bathing. I suggest that anyone who would want to have a soft skin and remove any scar should try this product. These are structured activities where users can engage with one another. Social games are digital online games with multiple players usually on social platforms. These games integrate with a social network, which enhances gameplay. The social platforms provide users with an identity and facilitate communication (Fincanon 26).They are usually turn-based enabling the multiple players to take turns, but this is not a strict requirement. Awareness of the actions of other players in games is a key feature of social gaming. It creates a social context increasing interaction with the game. By utilizing a player’s social graph, social games provide an enhanced experience. They are casual with easy access. The leading companies creating social games include Facebook, Zynga Gaming Network, Social Gaming Network and Kongregate. These games have become significant in the advertisement industry. They have become a key component of a developing strategy of advertising called branded entertainment. This advertising strategy involves integrating elements of brand communication into content that consumers search online or purchase for entertainment purposes (Ruggiero 51). Social games can be designed around a brand for advertising purposes. Such games are called advergames. By using these games, the advertisers aim to engage consumers with the particular brand through interactive, entertaining media content. I played one brand based advergame that was not challenging and hence rather unentertaining. I found that my attitude towards the brand the advergame was based on my experience and hence the attitude I developed towards the game. I became slightly more drawn to a competing brand although my purchase preference remained unchanged. I, therefore, believe attitudes toward advergames are directly related to attitudes toward the brand in games with a high thematic connection to the products of the brand.  Ã‚  

The Rise and fall of Enron Research Paper Example | Topics and Well Written Essays - 1000 words

The Rise and fall of Enron - Research Paper Example It turned out to be an empire every ambitious employee wanted to work for. With human resource demands, consumer demand and investor interest the empire cemented its position in the market as the best business empire ever created. The business empire was known as Enron Corp. Enron drew interest to all analysts and audit companies. Many analysts predicted a downfall of the Company. However, the downfall was long to come by as Enron made business contracts with many small organizations which reduced their risk exposure and increased asset worth. The predicted collapse of the company finally occurred. Form a market value share of $126 per share the share dropped to a record low below 30cents per share. The collapse was very big that no stakeholder in the company was spared. From employees, investors and partners all experienced the harsh conditions. The fall of the company drew criticism towards the government on its efforts to protect investors. The big fall formed the biggest debate i n the corporate world up to date. With the increasing profits of the company a good management will be the only key to keep the company in its successful status. The growth of a company will reflect on the depth of loss it may incur. In the case of Enron the management was up to the task. The company enrolled top educated professions in the industry. With such a talented workforce the status of Enron seemed to be improving. However this was not the real picture behind the profit making company. The management created an internal conflict in the organization. The management came up with a cruel way or ranking employee performance. The ranking was to decide whether an individual will be fired all retained. Mr. Skilling the then director of operations defended the move saying it would improve the performance. Although the performance levels increased, the conflicts between employees opened up a venue of secrecy within the company. The employees ceased to work as a team as each employee sought to impress Skilling. According to the management they ranking systems made employees work harder. To the employees, the ranking dictated their performance since it would determine their fate in the company. False Impression The secrecy culture in the organization infested even the management. The company had looses in its account books but they were not made public. With the profile of the company still protected, more investors and customers became interested in the company. At the first instant the company was able to contain the loss in the finances without the public being informed. The company continued to venture into high risks investment without the consideration of the investments in its stocks and assets. In the 1990s the U.S market was at its peak and investment opportunities were opening up. With the great profile Enron had in the market, it could not resist the urge to invest. The company had inexperienced staff which was not able to compete in the peak season o f the U.S market. The management again downplayed that fact and ventured into many investments in the period. Permitting organizational abuse After the resignation of the C.E.O Kennedy Lay, Skilling was appointed the C.E.O. From the change in the management of the company, games of personal interest took charge on the finances of the company. The share value dropped to $24 per share. In addition to these mistakes, the management still declined to release in public the financial report of the company. Mr. Skilling resigned as

The Internet And Effects On Higher Education

The Internet And Effects On Higher Education The effects of internet and information technology on higher education have produced significant of reaching change in the way how university deliver education. It has become a very indispensable part of our education. We can also get any kind of information related to subject as well as learning new words and meanings. Today our education is incomplete without internet and information technology. Technology plays a very vital role in all levels of education today. Technology has made education more colourful and entertaining. In today`s world everyone needs to be able to understand and use a computer. Almost every job requires the use of some form of technology. Therefore a teacher should be using and teaching technology in every class and every subject. Many years education has been provided in classroom or on campers worldwide but there has been a change to the conventional method of classroom learning with the advancements in technology. Technology is a huge step for the education of today`s student. We can take admission in all professional courses by the internet. Internet is an immense source of information of every kind and it can be useful for us in all different studies. It has become a very useful tool in assisting many students in their education. It is a great impact on the teaching method of today and a teacher can also get a lot of information about their subjec t as well as various techniques in the teaching via the internet. It is faster and helps us in our work without any error. Over the past few years, computers have become a vastly popular house hold item. It used only for emailing, news and check for weather by via internet. In todays age internet is used in every aspect of life. Distant education is possible by the technology. Lectures and trainings can be now given through by video lectures and even technology has resulted in information of sophisticated labs through which practical education is now made possible. For example video conferencing technology is helping to make quality education accessible to rural communities and provide alternative learning environment to those who have not found success in traditional schooling. It is not important to get any study visa because by internet we can complete our study and get a foreign degree. The internet provides the opportunity for people who live anywhere in the world to get access to quality educational services from the comfort of their home. Distance learning education takes place when the teacher and students are separated from one another due to their physical location and technology is used to communicate between teachers and students. They can submit any assignment and also communicate with other cou ntries students. There are other advantages too for students to complete home studies for example fulltime working parents who need to work for a living and still can further their education from home via the internet. Also some students take a break from studying and later on in life can also complete their higher education via internet education. The internet allows you to have got to educational opportunity on your schedule and time. Online courses usually do not require particular text books because it can provide many sort of visual materials via internet. In fact text books are very expensive for students and by taking online courses it might be more cost efficient than taking conventional courses. Furthermore online education gives great opportunity those who cannot attend ordinary classes because of physical problems. Moreover online study is better when class is large. In large class interaction between the students and teacher is really rare, where teacher cannot give proper one to one attention on the students. Today many school and universities have internet on their computers to support their activities and some of them have their own websites to make the communication between students with their schools to become easier. School, collages and university can how share information which can lead to higher standards i n education and resources. Now online education is fairly new and research on it is up to date. The internet is a wonderful new tool for current generation of students. We can gain wealth of information in one place rather than the need to visit various libraries. It has become a very useful tool in assisting many students in their education. We can find lots of information related our study subjects from different websites like google, yahoo. We can use new vocalbary words in our studies. For example there is a unique chance to establish efficient and up to date system of education and training relying on the new achievement of information technology. Moreover the emerging of the global market of education is giving to materials and delivery systems. The Internet is an accessible and convenient source of information, which can be used for all types of education. Almost everywhere where a computer and a communication line we can have an Internet connection and be in touch with different source of information. In addition, the distance from the college or university cannot be an obstacle. Moreover, by Internet we would be able to learn at any time we want. In a lecture if we miss a part we can go back and review the missing part of any lecture. The Internet provides up-to-date information on a variety of classroom-related topics unavailable from other sources. The content of textbook, library, and teacher knowledge is enhanced by this new medium. We can do every research related to our study to help of the internet. We can gather all required like data. For example any student of history they do not need to go different places for his or her research while help of internet they can easily complete their research just sit one place. Use of different virtual graphics or animations in Internet can provide us an easier way to understand some complicated processes, example for what is happening in the centre of the earth, earthquake or how a protein can be synthesized inside of earth. The Down side of technology is that it can be very distracting even though students say they can multi task, which very few people can actually do their brain is not working on its full potential on the work or task at hand. Sometimes information that is provided on the internet can be false or bias and often students believe the information. The effects of internet on three major fields in life are, it has an effect on health especially psychological. It can also affect our work and education because we cannot concentrate on equally either our work or study. It can separate an individual from his real life. There are lots of features in Internet that can help us an effective and better way of learning. There is a gap for certain people and the reason for this is not everyone has easy access to the internet compared to others who live in the other parts of the world. There is a situation in certain developing countries as not all people are able to use internet or afford to use the internet due to the lack of their income level and lack of technological infrastructure. The other downside to internet study is that we cannot discuss any points face to face as interactions with other peers and the teacher are only based in classes. Sometimes students desire the immediate feedback from the teacher which they will not be able to get online whereas in class a simple homework and test problems can be resolved one by one easily with the teacher however online that option is not available. If students wish to complete online education then they dont get the opportunity enjoy the student life. A disadvantage for educators may consider this to be an information overload on the internet, With a ll of the information available to students, they may find it difficult to choose which information is most important to a topic and also when to stop looking. In addition, the validity of Internet sources varies considerably from website to website, which means students can very easily acquire inaccurate or out-dated information online. So the conclusion all this is that the internet is very accessible and convenient than our traditional style of education, as there are allot more possibilities to learn anywhere at any time and any place. Moreover, there are lots of features in Internet that can help us to develop a better understanding of different materials in which we can study. In addition, by minimising the physical distance the Internet can help other people to have opportunity for a better education and higher quality of life, no matter where. The use of internet education can ensure that anyone can at any age complete their studies or continue with the higher education without there being a barrier in life to stop them. Which would then not only better a students life moving forward but also securing their future and their familys future to?

rolemodel :: essays research papers

Harms 1: 18,000 Africans illegally held in jails and prison camps According to the United Nations based Organization for Human Rights, at least 18,000 Africans are now being illegally held in jails and prison camps. The prisoners are held without charge and denied access to lawyers, family and friends for months on end. April 22, 2004 2: UN camps hold violent offenders Chronology of Malino Accord Violations in Poso - 2003 (28/11/2003) #6965 Ever since the Malino Accord in December 2001 there have been repeated provocative violations of the agreement. In January and February 2002 there were some promising signs that perhaps the Malino Accord could produce a lasting peace. Thousands of weapons, mainly hand-made, were handed in by both the Muslim and Christian communities and destroyed by the police. There were, however, serious concerns from the Christian community due to the absence of the organic or military issue weapons being handed in by the Laskar Jihad. Such weapons had been regularly seen being carried around the streets of Poso, during attacks on villages and even photographed at Jihad inspection posts on the main highway during November 2001. 3: Shooting, bombing heighten tensions in Africa’s Poso district A bombing and shooting have heightened tensions in Indonesia's religiously-divided Poso district during the Eid al-Fitr Islamic holiday. However, police say no one was hurt. Authorities say a bomb exploded in a field in the Gebang Rejo residential area of Poso town on Tuesday but no damage was caused. Another device found nearby was defused by a police bomb squad.Meanwhile, a volley of shots was fired in the town's Lawanga district. Poso police chief, Abdi Darma, reportedly said the attacks were only meant to spread fear among people 4: Rape Used to Intimidate Rape is widespread and committed with impunity; in most Refugee camps by what in America we call the gang syndicate. The culture of impunity contributes to an atmosphere in which rape is permissible. RI documented 43 rapes among women from the Karen, Karenni, Mon, Tavoyan and Shan ethnic groups. Some 75 percent of women interviewed reported knowing someone who had been raped. The group released a report last year documenting 625 sex attacks on women and girls. The report contains graphic allegations. Testimony from one woman claiming that she witnessed the raping of a woman While she fetched water the woman's husband was forced to watch as the Refuge leader (Zu Zawany) raped and killed his wife, before turning their guns on him

Coffee mate study case Essay

Coffee Mate is made up of dried glucose and vegetable fat and it is considered as non-dairy although it contains milk derivatives. Some of them are liquid, others are reduced-fat and others are sugar free. There are also seasonal products that will keep you warm during the season, flavors only available from September through December. The brand is composed by 33 different products each of them aimed at different consumers depending on their preferences, this is explained with what is called Product Line Filling: a product can be offered with different characteristics, it first creates a product (in the case of Coffee Mate, its first product, the Coffee Mate The Original, was the starting point). Then, the company adds more features to that product, and that way it can be more differentiated from its competitors’ products. There are several reasons why a company might want to add more items to the present range of the line. It may want to increase profits, use the excess capacity it has, satisfying new consumers and that way, to increase the number of buyers†¦ Consumers are increasingly getting concerned about what they are eating and what companies offer them. The trend over the past few years is consuming products made up of natural ingredients. That is why Coffee Mate has created Natural Bliss, which is made up with only four simple ingredients: milk, cream, sugar and natural flavor. When a company increases the number of products in the brand, sometimes it can find itself in a situation of cannibalization (it happens if one part of a company grows by taking sales from another). Actual consumers can change from a variety to the new one so there is no benefit taken from new consumers. The company must focus on potential consumers, try to answer to the question, why some people do not buy our product? And create a new flavor that can attract new buyers. However when Coffee Mate  Lite was introduced, the volume of cannibalization was minimal. The brand experienced a growth of 10% during the first 3 years of the Lite version appearance. Another key point to add customer value to the product is throughout the design, the pack, the wrap of the product. At first, the package of the product had only one mission, to hold and protect the product inside, but nowadays packaging has become an important tool in marketing. Coffee Mate has different formats: 170 g, 311 g, 450 g, 750g, or 1.4kg. All the flavors can be found in both powder or liquid. Negatives about dried milk (powder) are that it may be bought only for emergency when consumers run out of milk and is considered to be inconvenient to prepare. On the other side, coffee creamers have a better image across non-users as they see it as almost a treat and make coffee taste so much better. SWOT ANALYSIS In order to make a good marketing analysis of the company, we have performed an analysis of advantages and limitations, selected a targeting strategy, performed segmentation and positioning, and analyzed the convenience of the proposed ad. +STRENGTHS: Consumers claim that Coffee Mate gives better taste to coffee Coffee Mate is said to relax and comfort consumers, it gives a good perception of the product. Coffee Mate belongs to Nestle, which is well-known and prestigious brand -WEAKNESSES: Sometimes seen as an emergency option It contains added sugar in it in some of its versions, which is seen as a bad habit for those who care about health +OPPORTUNITIES Lite version (has increased sales lately) -THREATS: Sales of creamers and dried milk are directly proportional to coffee sales, so in these times the reduction on coffee consumption may result on lower sales. It is considered to be an artificial product, and this goes against the increasing concern for natural and healthy food and drinks TARGETING, SEGMENTATION and POSITIONING To optimize marketing budget is key to target the market segments that better fit Coffee Mate’s strengths. The company must decide which and how many segments it will target. Market targeting can be taken at different levels: very broadly (mass marketing), very narrowly (micro marketing) or somewhere in between (differentiated or concentrated marketing). We have decided that Coffee Mate should be aimed at multiple segments and use concentrated marketing. Mass marketing: market strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. In this case this strategy will not fit with coffee mate fore several reasons: 1. It is difficult to develop a product that will satisfy all segments 2. Coffee Mate will have trouble competing with more product-focused firms Micro marketing: target marketing in which companies tailor their marketing programs to the needs and wants of narrowly defined segments. Given the recently squeezed advertising budget, choosing only one segment will result in less profitability. Concentrated marketing (or niche marketing): market strategy in which a firm goes after a large share of few submarkets. By doing this Coffee Mate could achieve a stronger market position that its actual 55% market share. It can market more effectively targeting each product toward those consumers’ segments that it can serve best. Having decided that Coffee Mate products should be aimed at multiple segments we need now to evaluate the attractiveness of each segment and their fit to Coffee Mate ´s strengths. TGI Users Surveys covering coffee and creamer’s markets came up with five potential groups of consumers for Coffee Mate: 1. Experimentalists (15.4%): Like to try new things Enjoy spending money Heavy users of instant coffee Below-average users of creamers BUT average users of Coffee Mate. 15-44 years Middle income Heavy users of media Keep up with the fashion, are stylish and will try anything new. Socialize often and holiday abroad Like to treat themselves Not really using Coffee Mate, as one would have expected. 2. Cost constrained, older, conservative (23.6%): Budget when shopping, price aware, look for lowest prices Very traditional Worry about food Light users of instant coffee Never use cream Average users of dried milk BUT not really users of Coffee Mate 55+ years Not working or retired Low household income Very conservative, like routine Socialize rarely 3. Affluent, young foodies (24.4%): Light users of media Heavy users of coffee and ground coffee Above-average users of creamers and most often buy Coffee Mate and Marvel Users of cream 35-54 years Above-average income and work full-time High expenditure on groceries store. Enjoy cooking and trying out new food Like socializing Health conscious Can afford to treat themselves 4. Cost constrained, young families (13.9%): Low incomes Not concerned about health or environment Heavy users of instant coffee but do not use ground coffee Below-average users of creamers and never use cream 15-34 years Heavy users of media Low expenditure on grocery store Rarely go out (can’t afford to) 5. Affluent (22.7%): Not price conscious, well off Old (55+) Not health conscious Not media aware The people most likely to be buying Coffee-Mate Do not want to try new things. After evaluating the different segments, we have concluded that the segment most likely to buy our product will be the EXPERIMENTALISTS and AFFLUENT YOUNG FOODIES. EXPERIMENTALISTS fit into Coffee Mate’s strengths (specially for Original Coffee Mate) in various ways: a) Social class (lower) b) Household type (2-3 people with children) Besides this, they are heavy users of media and are likely to consume instant coffee and cream. AFFLUENT YOUNG FOODIES fit into Coffee Mate’s average consumer for Coffee Mate Lite because of several reasons: a) Age segment b) Income level c) Working time The ad clearly pictures affluent young foodies with their After Eights and tea with another couple of the same group. It tries to compare both cream and CoffeeMate while stating that the latter is so much better when Jane runs out of cream and the guests praise her for their second cup of coffe more than the first one. The ad makes two clear statements: The first one, that the consumer always has a backup plan for when milk/cream runs out, since CoffeeMate is easy to store and lasts long enough. After being served the second cup, the guests show their enthusiasm for it because of the taste. This implies that while being a backup plan for cream lovers, it also turns out to be a much better substitute good for cream or even milk. Whether this ad is effective or not depends on the segment that we focus on. The biggest segment, the affluent young foodies -24.4% market share according to the study- can only grow with this ad. Even if they’ve never  tried it before, the ad will make the product appealing to them by insisting on the great flavor and the convenience of it, which is what most of this group looks for. Furthermore, it seems that the experimentalists are affluent young foodie wannabes. They are the same age group, they are really materialistic but they have a much smaller income than the former segment. This is why it looks like the ad could have this group as potential customers. They watch the ad, they want to act like those affluent people and they buy the product so they can reach that status at least in one aspect. They just follow suit in everything that has to do with the rich and hip. This is where we see the biggest increase in share due to their consumerism and pretentiousness. Lastly, we could squeeze another segment that this ad could reach; the affluent. The affluent segment has also got a big market share, although they are older than the two studied groups. CoffeeMate is trying to show in this ad that it is reliable and that it’s always a good backup plan, and older people can be interested in the product since they have people home for meals, and they would not want to run out of anything and not make their guests fully happy. The only downside for this segment is that they don’t usually watch TV or listen to the radio, so the ad would have to be in the newspapers or find a way to sneak into their radar. Alternatively, if the focus on experimentalists is desired we would recommend, instead of making a conventional ad, promoting the product and the brand via Twitter or Facebook. These are such powerful tools for targeting this segment since they are young and they are really influenced by what they see in others that social media could really boost up sales. This could be done by creating a page of Coffee Mate and uploading â€Å"cool† things, making the brand interact with their potential customers. See figure 1. ANNEX FIGURE 1 Coffee Mate is part of a growing number of businesses that use social media  marketing in their efforts to gain exposure†¦but also to build relationships with their customers and get permission to market to them directly†¦as long as they do it in a soft, acceptable fashion. The promotion would need to be shaped so that they would focus on the core benefits that the Coffee-Mate offers. This has to be at least as good as the targeted competitor. They also have to be aware of how the competitor currently markets his product. By knowing how he operates they could either copy and improve the existing one or then completely change and try a more radical approach. If the Coffee-Mate would want to succeed they would need to convince the consumer how he can benefit from our product better in contrast to the competitor. As we have seen before, for example in the ad, Coffee-Mate has a range of benefits which are focused on different necessities of coffee drinkers such as being a great backup plan for when milk/cream runs out, since Coffee-Mate is easy to store and lasts long enough or having a myriad of different flavors which can in many occasions be a better substitute for milk or cream, which are the immediate competitors of Coffee-Mate. When having to advertise (twitter, TV ads, newspaper, etc) the product focusing on the benefits and the competition targeted, the promotion of Coffee-Mate should include (as the ad pictures perfectly) the disadvantages the other competitors have, such as running out of cream or milk more often or being a dull boring flavor and on the other hand state the great range of flavors Coffee-Mate offers coffee lovers which will certainly attract experimentalists as they look forward to try new experiences and insist that it is a great substitute when cream or milk run out, which for affluent young foodies as they are more likely to socialize and serve coffee to their guests, will be a much more suitable and comfortable option. Experimentalists Marketing means persuading, getting people aware of our product by advertisements. A company banks on the idea that a celebrity will drive fans to try a product or service, simply because Celebrity X has it. To persuade our customers (experimentalists), we have chosen for our ad of Coffee Mate Blake Lively drinking a cup of coffee. We have chosen this celebrity to attract the experimentalists due to the fact that is a Hollywood personality known by almost all the young people, we can  considerate her as a fashion icon, she started to get famous with Gossip Girl and nowadays people around 15 to 24 consider her as an prototype, This ad goes directly directed to the experimentalist, as their name suggest, experimentalists are easy targeting as they would like to try out new products. They also have high media awareness and are status conscious and fashionable. Affluent, young foodies Light users of media Heavy users of coffee and ground coffee Above-average users of creamers and most often buy Coffee Mate and Marvel Users of cream 35-54 years Above-average income and work full-time High expenditure on groceries store. Enjoy cooking and trying out new food Like socializing Health conscious, can afford to treat themselves Richard Gere Richard Gere is a well-known actor, even though he is now in his early sixties he is an icon for many men as the prototype of an attractive, handsome man which may enter in the ideal standard of living of anyone, taking into account his films and social apparitions. Many women also know him for the same reasons and may see him as the â€Å"perfect† man. As the target market here are affluent young foodies, whose characteristics are stated above, a middle-high standard of living, the possibility of affording to treat themselves and the age group make it perfect for him to help position Coffee-Mate in this segment, as many of these people would like to copy his lifestyle. Noticing Richard Gere prefers Coffee-Mate might make this group want to drink coffee as he does. Bibliography Coffee Mate Offical website: http://www.coffee-mate.com Non Dairy Creamers Info: http://en.wikipedia.org/wiki/Non-dairy_creamer Coffee Mate twitter: https://twitter.com/Coffee_mate Principles of Marketing, Fifth European Edition

Ict Causes Social Ills

? 1. THEME :REVISIONTOPIC :MEC MID YEAR2009 Q2SKILLS :WRITING ? 2. QuestionInformation and communicationstechnology (ICT) is the cause oftoday’s many social ills. What isyour opinion? Support youranswer with examples. Youshould write at least 350 words. [60 marks] ? 3. Definition †¢ digital products, communication device/ application/ service ICT †¢ radio, TV, mobile phone, satellite system, Internet, computer, software †¢ causing troubles or suffering to the society and relations betweensocial ills people †¢ truancy, violence, erosion of culture, drug abuse, cyber-relationship ? . OUTLINE agree : ICT is the cause of today’s many social ills addiction obsession depression a condition of the state of being a persistent general emotionalenslaved to a habit preoccupation, dejection and or practice idea, or feeling withdrawal; great sadness SNS, online gambling, entertainment, SNS, anonymity, online games fashion, sports bullying, harassment ? 5. Sample answer MUET Trial 1/2013 ICT is the cause of today’s many social ills. I agree. ICT is thecause of today’s many social ills because it causes addictions, obsessionsand depressions.First, ICT causes addictions. Internet, satellite TV and onlineactivities are all accessible to anyone with no age, gender, religious orcultural restriction 24 hours a day. Having unlimited access to theInternet turns many people to addicts. Before ICT, there is no onlinegame, online gambling and pornographic addiction. For example, ICTcauses online game addiction which have even caused deaths. In Chinaand South Korea, there are cases of young parents neglected theirnewborn baby while busy creating new scores online for days.They didnot feed their child because to them, playing online games is moreimportant . Besides, with ICT, gambling is done around the clock. So,online gambling makes gambling accessible even to those who are faraway from gambling venues thus creating more gambling addicts. Otherthan that, ICT causes pornographic addiction. With endless access to allsorts of pornographic materials, people turn into addicts in no time. Before ICT, pornographic materials are not that easily available and now,by only ticking a certain box to indicate your age, even young kids couldaccess these types of unsuitable content.It is obvious that ICT givesway to addiction with its unrestricted accessibility and this leadsto social ills. ? 6. Second, ICT causes obsessions. ICT makes people obsessed withcelebrities of many kinds, entertainers, sportsmen and public figures. Before ICT,we read about celebrities on newspapers or magazines but ICT provides moresources. Worse, ICT permits and even encourages stalking. Social networkingsites like Twitter, glorifies stalking because a user gets to ‘follow’ anyone theywant . It used to be that a stalker needs to physically follow a celebrity but nowone can stalk anybody, not just celebrity.Before ICT, stalking is not announc edand not publicly done. Besides, a trend used to take some time before reachingour shore but with ICT it’s just a matter of seconds. Any trend is a worldwidetrend with ICT. Therefore, more people become fashion victims because they areobsessed with anything new. For example, one who is obsessed with fashionmight emulate a fashion trend of an idol but it might not be in accordance withour cultural values or even weather. In addition, with ICT, obsession gets moreoutlets.Fan forums and groups are created to encourage obsession where allobsessed fans gather. For example, in the 60s, teens all over the world wereobsessed with The Beatles but none of them could beat the obsession teensnowadays have on Justin Bieber. The ‘Beliebers’ wear, eat, drink and sleep Bieber. This causes social ills because in the long run, the fanatics might resort tosomething illegal such as stealing and cheating to get what they want. Theymight also develop a psychological disorder like â⠂¬ËœCelebrity Worship Syndrome’. They might neglect their responsibility.From this, it is clear that ICTprovides for obsessive behaviour and this leads to social ills. ? 7. Third, ICT causes depressions. ICT makes people depressed becausethey feel inferior. When other people flaunt their amazing life on SNS, some willfeel lacking thus feeling sad and self-pity. They will try to overcome theirdepression by turning to recreational drugs or even vandalism to forget theirinferiority. With ICT, one knows too much about others and jealousy could be thebeginning of depression. Some people are depressed because they do not feelbelonged.They might suffer from low self esteem because nobody likes theirFacebook updates or nobody comments on the uploaded pictures. Before ICT, onemight feel that sometime, but with ICT, the evidence is for others to see too andthis causes greater depression. Other than that, ICT makes people depressedbecause with ICT, bullying has greater impacts. School b ullies continue to bullyeven after school hours. Cyber bullying happens even amongst office workers. Bullying is not only physical but mostly emotional and virtual. Slanders are spreadmuch faster and reach more people thus reating more harmful effects. Thevictims suffer from great depression because they are alienated not only in thereal world but online. Some victims resort to self-destructive behaviour such asinflicting pain on themselves. Some turn anorexic and bulimic. Some developtrauma. The worst case scenario is the many cases of suicides due to cyberbullying. ICT facilitates bullying because harsh remarks are done anonymously,with no time limit. It is evident that ICT causes depressions and this leadsto social ills. ? 8. As a conclusion, ICT is the cause of today’s many social ills.ICT causesaddictions, obsessions and depressions and these negativity eventually will leadto social ills. Undeniably, ICT has its positive impacts but we have to be carefulof its detrimenta l negative impacts. We should take preventive measures so thatthe negative effects will not outweigh the positive effects. Social ills are thepublic’s concern and we should do our part to curb the problems. Task 1. Identify the opening statement, stand, thesis statement, topic sentences, elaborations, examples, micro-conclusion and conclusion. 2. Look up for meaning of new words you have encountered.